Have Your Cake & Eat It 2

October marks our Birthday month! Happy 2nd Birthday to us!

Is there a better way to spend it than with an epic birthday party in our Dubai Flagship store and the launch of a sleek new collection? We think not.

We’re super proud of what we’ve achieved in 2 short years. Let’s take you back on that journey with us.

It all started a few years ago, when the OG LC Girl, our Founder, Lyndsay saw a gap in the market for fashionable athleisurewear that didn’t compromise on performance. As a gym-goer and fashion lover, this was something she really felt was missing. A whole lot of hard work and research later, L’Couture was born in 2019.

Fast forward 2 years and so much has changed. We’ve grew from a team of 2, to a team of over 15 people, opened a store and launched internationally! To say we’ve been busy is an understatement, and we couldn’t have done it without YOU. We can’t thank you enough for your constant support and feedback. That’s what gives us the drive to push forward and strive for more!

So come let’s take a look at our top 5 highlights:

  1. Opened our first LC boutique

On May 27, 2021, we opened our first boutique at our home in Dubai. We wanted to create a place where our LC girl gang can come and hang out as we love nothing more than spending time with our community. Haven’t stopped by yet? Well, come on over! We’re open Sunday to Thursday, 10 AM to 9PM, Friday to Saturday, 10 AM to 7 PM.

  1. Built a community of empowered women

We have been lucky enough to have created a community of thousands of women through our in-store Wellness Wednesday events, our partnerships with female-founded brands and our collaborations with like-minded profiles that represent our ethos: empowering women to look and feel good.

On the product side, we have spent time listening to your feedback, to find out what exactly you want from your activewear. This is at the forefront of our minds when planning new drops with our product and design team as it’s our job to give you girls exactly what you deserve! 

  1. Launched internationally

This summer, we officially launched in the US and UK! One of our most significant achievements to date, and it’s only the beginning! Stay tuned for more events, collaborations, and partnerships with our global LC girl gang!

P.S Ordering online from us has never been easier as we got you covered with FREE international shipping & delivery.

  1. Survived the COVID days

Not long after launching our global online website, the COVID 19 Pandemic hit. With the world on lockdown, running a global business was no easy task. But thanks to the tireless work put in by our dedicated teams in the UK, US, Portugal, and Thailand (& over endless Zoom calls!) we came out stronger than ever.

We’ve been lucky enough to have made a lasting impression, so much so, that repeat purchases are the norm thanks to our loyal LC girls. 

  1. Stuck to our roots!

We always go back to what we believe in, which is lifting each other up! We fiercely believe that we are stronger together, and only when we work together, we can create something unique.

This is something we are highly passionate about, and you’ll see this reflected in everything we do.

What’s Next?

By the end of 2021, we will have launched a whole new category for LC – trust us, you’re going to LOVE this! We’re also SO excited to be announcing our 2nd Dubai location very soon.

As a team, we are beyond grateful for the journey and we can’t wait to continue this adventure with you.

Lots of love

Team LC









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